Part of the stable of products of NOW supplements is True Focus, which aspires to provide neurotransmitter support to help enhance mental performance. Among the promised gains are better speed and accuracy in thinking, enhanced attention span, and a greater ability to maintain deep focus for a longer time.
The primary ingredients of True Focus are amino acids, ginkgo, and DMAE, along with CoQ10 and grape seed extract. According to the website, norepinephrine and dopamine are two key neurotransmitters for maintaining alertness and mental acuity, as well as for promoting a feeling of general well-being.
The two neurotransmitters are created in the body from the amino acid precursors L-tyrosine and L-phenylalanine, with the conversion process requiring vitamins C and B-6 as their cofactors. True Focus is said to combine these nutrients with other ingredients, such as ginkgo biloba and DMAE, for the right complement to the formula.
Supplement Facts (Ingredients):
- Vitamin C from potassium ascorbate or 36 mg per serving
- Vitamin B6 from pyridoxine HCI or 12 mg per erving
- Potassium or 10 mg per serving
- L-tyrosine or 800 mg per serving
- L-phenylalanine or 300 mg per serving
- Taurine or 100 mg per serving
- Grape seed extract or 80 mg per serving
- Potassium ascorbate powder or 60 mg per serving
- DMAE or 60 mg per serving
- Ginkgo biloba or 40 mg per serving
- CoQ10 or 10 mg per serving
- Other ingredients: cellulose (capsule), magnesium stearate (vegetable source), and silica
Brain Enhancing Effects:
True Focus makes use of several antioxidants and anti-inflammatory substances in order to help prevent damage to brain tissues, potentially assisting in the fight against conditions such as dementia and Alzheimer’s disease down the road. Areas of potential benefit are cognitive speed and accuracy, lengthened attention span, retention of information, and deep focus throughout time.
There are potential red flags in the True Focus formulation, particularly the presence of less recommended components in the blend. These include L-phenylalanine, which has nootropic benefits but, in excess levels, can disrupt other amino acids’ functioning and interfere with serotonin and nitric oxide production. People with a condition called phenulketonuria (PKE), who cannot metabolize L-phenylalanine properly, are also out there. This means pregnant women must continue to closely monitor their intake of L-phenylalanine.
Readers’ Score and Price:
A 90-count bottle or 45-day supply of True Focus costs around $19.99, while two bottles can cost about $39.98 in online retailers. True enough, these prices are well below average in the nootropic market, but it’s worth noting that the products features low dosage amounts as well as a list of ingredients that’s uncommon among brain enhancers.
We can attribute its popularity with the reach of its manufacturer, NOW Foods, which enables it to garner 500+ reviews on Amazon alone. The reasons behind the positive and negative feedback, however, widely differ in reasons, such as “It works for those with dopamine reuptake issues, not serotonin issues”; “I’ve dealt with exhaustion”; and “Had the exact opposite of the intended purpose.” There isn’t much we can make out of this mixed bag of reviews, other than the fact that while True Focus is strong in numbers, the same cannot be said when it comes to consistency and quality of results.
True Focus doesn’t have its dedicated product website. Instead, it’s sold through a page on the NOW Foods site, and we think this reflects a number of facts. This brain enhancement pill cannot 100% stand on its own merit, and its popularity is largely fueled by its makers’ market presence.
In addition, it has questionable ingredients, in that some of those ingredients aren’t a good fit for everyone, making it highly selective. Finally, the results are inconsistent, perhaps owing to the potency of ingredients in every serving and the very low price that the supplement is available for. After all, the adage “You get what you pay for” still holds true, right?